Tuesday, August 26, 2008

How to Earn Money Online with Desktop Publishing

Desktop publishing is about using the computer and software to create documents, flyers, newsletter, brochures, book and other publications for commercial purpose.

If you know about desktop publishing and like to be creative, think about starting an Internet business with desktop publishing. There are no expensive machines you have to buy to start making money with desktop publishing. All the documents are created using one or two software in your computer and printed out using your color printer. So, you can begin with small capital and build it up gradually.

There are demands for desktop publishing service. A lot of people want to create creative documents, brochures and other publications using computer but they don't know how to create one themselves. So, you can make money by providing them your desktop publishing service.

What skills are needed?

Since everything is done using the computer. You need to be able to use several types of software programs for desktop publishing and possess some design skills. It will be even better if you have natural talent on this area.

What equipments are needed?

You will of course need a computer and below are other tools you must possess as well:

Desktop publishing software
Photo editing program
Printer (laser or color)
Scanner
Good quality paper for printing
Once you obtain all the above necessary tools, it is time to start your desktop publishing business.

The first important thing you need to do is find a niche you want to target on. You will be putting your marketing efforts into this single niche to make money with desktop publishing.

You are going to need to build a website to market your desktop publishing service to the selected niche. Your website should look professional and include samples of your work to show your expertise in this field to your target prospects.

How to get your target prospects to visit your website and check out your service?

This will involve the use of Internet marketing methods:

Pay per click advertising - The method that can give you instant target prospects is pay per click (PPC) advertising. With PPC advertising, you will pay each time a targeted visitor is sent to your from PPC search engines such as Google and Yahoo. It is a good method for getting targeted visitors for short term. But, you shouldn’t rely on it for long run as it can be very expensive to you.

Press release - You may hire someone to write a press release about the service you are offering and then submit the press release to news sites. It may bring in some clients for your business.

Article marketing - There are large traffic article directories that will publish your articles. Keep on writing articles related to your service and publish them on the article directories. This way, more people will know about your business and click the link in the resource box of your articles to learn more about your offer.

Other than using your website to get potential clients, you may also join those freelance bidding websites (guru.com and elance.com). These freelance sites have an online marketplace for freelance projects and jobs; and new opportunities are posted everyday. So, they may be good places for you to find more desktop publishing work.

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